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市场营销 管理 B.S.

The marketing management program prepares students to successfully face challenges in today’s diverse and dynamic marketplace.
Professor smiling in a classroom.
市场营销 professor meets with class.

澳门线上赌场本项目

  • Display competence in the functional areas of business and their interdependencies.
  • Employ logical, analytical and technological skills in decision making.
  • Develop organizational strategies taking into account internal and external factors.
  • Communicate and interact with others in a professional manner.
  • Demonstrate exemplary personal and professional behaviors and apply knowledge in a selected area of study.
  • Be aware of and engage in a diverse and global society.
  • Understand customer needs to inform marketing decisions.
  • Create plans for delivering value to customers through product, 价格, distribution and promotion strategies.
  • Understand marketing decisions in a global setting.

程序信息

学位类型

主要

结果

B.S.

形态

面对面

学院或学校

职业道路

Whitman School of Mangement Building

马丁J. 惠特曼管理学院

雪城大学的马丁. 惠特曼管理学院 combines the resources of a large university with small class sizes and highly individualized attention to offer students the best possible learning experience. Students study under the leadership of exceptional faculty members who are highly esteemed world-class scholars and researchers. 一个多样化的, 协作的社区, 网上和校内都有, the Whitman School provides students with an education that prepares them to become leaders in today’s global business environment.
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课程

In most Whitman marketing courses, experiential learning plays an important role. 比如营销专业人士, students work in project teams to develop strategies for new product development, 定价, 推广及分销. Students also learn to proactively plan for competitive challenges, regulatory changes and evolving social responsibilities. 

课外的机会

俱乐部

纸浆营销俱乐部

纸浆营销俱乐部 is a professional organization that promotes interest in the field of marketing. Through its activities, the club strives for the professional development of its members. This includes interaction with industry experts, career advancement opportunities with leading recruiters and fun-based events aimed at mutual learning and sharing of experiences. The club also encourages members to participate in Project Pulp, a program where members can pair their passions and creative interests with the field of marketing for official Whitman School recognition.

俱乐部

Alpha Kappa Psi

Alpha Kappa Psi is recognized as the oldest and largest professional business fraternities in the nation. Through professional development, 教育项目, community service and a hands-on application of formal education, Alpha Kappa Psi students use the business skills they learn in the classroom to acquire life skills such as the art of compromise, 建立共识, 项目管理, 团队建设和网络. Alpha Kappa Psi is open to students in all majors.

俱乐部

Sigma

Sigma is a professional fraternity organized to foster the study of business in universities, to promote closer affiliation between the commercial world and students of commerce, and to further a higher standard of commercial ethics and culture and the civic and commercial welfare of the community. The Xi Tau Chapter at 澳门线上赌场 was founded in 2001 and has grown to approximately 100 active members including Whitman students and economics majors.

课外

Goodman IMPRESS项目

The Goodman IMPRESS Program is designed to provide all Whitman undergraduates with the skills and experiences employers seek, 包括领导, 通信, 认证, global context and industry exploration. All incoming students are placed in one of four “houses.“在这些房子里, they experience healthy competition as they develop their extracurricular skills under the direction of four committed and excellent house masters who teach the introductory business course and serve as their first faculty mentor, along with outstanding sopho更多的 and junior peer facilitators.

了解更多澳门线上赌场这个项目的信息

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